Consumer Perception and Acceptance of Electric Vehicles: A Cross-Cultural Analysis
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Abstract
As electric vehicles (EVs) emerge as a key solution to reducing global greenhouse gas emissions, understanding consumer perception and acceptance across different cultural contexts is crucial for their widespread adoption. cross-cultural analysis of consumer attitudes towards electric vehicles, examining the factors that influence acceptance, including environmental awareness, economic considerations, social influence, and technological trust. By analyzing survey data from multiple countries with varying levels of EV market penetration, the study highlights significant cultural differences in consumer priorities and perceived barriers to adoption. The findings reveal that while environmental concerns are a universal motivator, economic incentives and infrastructure availability play a more prominent role in some regions than in others. Additionally, the study explores how cultural values shape the perceived reliability and desirability of electric vehicles, offering insights into tailored marketing strategies that could enhance acceptance in different markets. The results underscore the importance of cultural sensitivity in promoting electric vehicles globally and suggest that successful adoption strategies must consider the unique needs and concerns of consumers in diverse cultural settings.
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